2018 ACE: Grand Award
Amazon is looking for the perfect city in which to locate its second headquarters. Little Rock, which did not meet Amazon's criteria, took a novel approach to saying, "thanks, but no thanks" to Amazon's RFP while creating a blockbuster economic development guerrilla marketing campaign to attract companies that would be a good fit. This "It's Not You, It's Us" video, featuring nationally acclaimed screenwriter Graham Gordy, dramatized a full-page "Love" letter from Little Rock to Amazon. See also the related website.