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Love, Little Rock Video - Little Rock Regional Chamber of Commerce

2018 ACE: Grand Award

Amazon is looking for the perfect city in which to locate its second headquarters. Little Rock, which did not meet Amazon's criteria, took a novel approach to saying, "thanks, but no thanks" to Amazon's RFP while creating a blockbuster economic development guerrilla marketing campaign to attract companies that would be a good fit. This "It's Not You, It's Us" video, featuring nationally acclaimed screenwriter Graham Gordy, dramatized a full-page "Love" letter from Little Rock to Amazon. See also the related website.


Date: August 29, 2018
Organization: Little Rock Regional Chamber of Commerce
Chamber Website: http://www.littlerockchamber.com
City: Little Rock, AR
Community Peer Group: Metro Cities
Revenue Category: $2,000,001 and up

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