2018 ACE: Grand Award
Amazon is looking for the perfect city in which to locate its second headquarters. Little Rock, which did not meet Amazon's criteria, took a novel approach to saying, "thanks, but no thanks" to Amazon's RFP while creating a blockbuster economic development guerrilla marketing campaign to attract companies that would be a good fit. The LoveLittleRock.org website serves as the landing site for both the print and digital media further outlining why Little Rock is a great place to live, work, play and learn. See also the related video.