2016 ACE: Award of Excellence
The Make It Here video portrays the wealth and diversity of things in the Quad Cities that people have every reason to be proud of. The theme is that no matter what you dream, you can make it here in the Quad Cities. From athletes to artists, small businesses and global corporations, you can build your dream here.
Quad Cities: Make it Here Digital Project
The Quad Cities region is in the midst of developing and launching a long term regional vision. As part of the process, the Quad Cities Chamber conducted extensive research including a regional competitive analysis, widespread community survey regarding the region’s strengths and weaknesses (4,000 people responded), and a target business analysis. Two significant themes emerged from the research early on: Quad Cities residents as a lack community pride, and we have among the highest concentration of production workforce in the nation. In other words, we make things here.
Combining those two themes, we produced the Make It Here video that would be unveiled at the Chamber’s largest event – our Annual Meeting. We aspired to create a video that portrayed the wealth and diversity of things in the Quad Cities that people have every reason to be proud of. The theme is that no matter what you dream, you can make it here in the Quad Cities. From athletes to artists, small businesses and global corporations, you can build your dream here.
In a nod to the strength of our local music scene, we made this a music video. Working with locally grown, globally recognized recording studio Daytrotter, we contracted with a band. We lined up over a dozen local businesses to represent all the ways a person or business can “make it here”, and ensured that local celebrities – Madison Keys and Chasson Randle – would be celebrated and embraced as parts of what make our community special.
The goal of the video was to show people how many assets our region has and make people proud to live in the Quad Cities.
We unveiled the video to an audience of 1,200 people and after the meeting posted it on social media. We amassed 3,493 views on YouTube, far surpassing viewership of other videos. The year prior, the video produced for our Annual Meeting had 322 views on YouTube. It was shared on social media countless times, an indicator that users were inspired and felt proud to be a part of the Quad Cities community.