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Membership Image Piece - McLean County Chamber of Commerce

2014 ACE: Grand Award

In February 2013 we set out to create a dynamic image piece highlighting the value and benefits of membership for the McLean County Chamber of Commerce. Collaborating with local design company Business Builders, we developed a dynamic 9x7 image booklet with an interior pocket on the inside back cover that surpassed our initial expectations and now serves as an integral component to our new member procurement process.


Date: February 7, 2015
Organization: McLean County Chamber of Commerce
Chamber Website: http://www.mcleancochamber.org
City: Bloomington, IL
Revenue Category: $450,000 and under

Membership Image Piece - McLean County Chamber of Commerce

SYNOPSIS:

In February 2013 we set out to create a dynamic image piece highlighting the value and benefits of membership for the McLean County Chamber of Commerce. Collaborating with local design company Business Builders, we developed a dynamic 9x7 image booklet with an interior pocket on the inside back cover that surpassed our initial expectations and now serves as an integral component to our new member procurement process.

The contemporary “flat design” of the piece focuses around our mission statement, which we refer to as PACE. Inside the booklet are two page spreads devoted to each of the components of PACE as well as statistics from the latest Schapiro report regarding the value of Chamber membership. The layout provides a general overview of the services offered by the Chamber in a format that is conducive to face-to-face presentations and is equally simple enough to read on its own. A pocket on the inside back cover allows us to customize the additional content we want to deliver to a prospective member, from a membership application to additional literature regarding future Chamber programs.

After numerous revisions and countless hours searching for the best content and the right copy, we feel that our Membership Brochure is one of the best tools we have in our efforts to attract new members. Since production of the brochure, we have seen more than 115 new members join the McLean County Chamber of Commerce, which is a direct result of the creative delivery of our message that is now effectively delivered to each potential member.

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