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Membership Manual - Greater Greer Chamber of Commerce

2015 ACE: Award of Excellence

The Membership Manual was created out of a need to convey a large amount of information quickly and efficiently. Its predecessor was a 12 page, text-heavy document that was overwhelming at best. We wanted a piece that was eye-catching, yet easy to understand.


Date: August 14, 2015
Organization: Greater Greer Chamber of Commerce
Chamber Website: http://www.greerchamber.com
City: Greer, SC
Revenue Category: $450,001-900,000

Membership Manual - Greater Greer Chamber of Commerce

The Membership Manual was created out of a need to convey a large amount of information quickly and efficiently. Its predecessor was a 12 page, text-heavy document that was overwhelming at best. We wanted a piece that was eye-catching, yet easy to understand. In addition, the Membership Manual's launch coincided with a completely redesigned website, meaning it need to mirror the design style in order to keep a cohesive branding image. The piece's fonts, colors and design elements (i.e. use of circles) are reminiscent of the website. The piece was created with no budget, and was designed and printed in house. This gives us control to update numbers as needed, as items such as social media followers can fluctuate greatly. When the Manual was officially released, it was also added to all Chamber social media sites and uploaded to the website. Because the document is short, it works well for visitors to quickly flip through at their convenience be at on the computer or with a printed copy. Another purpose of the piece was to provide enough information to be helpful, but also leave room for questions. We want communication between Chamber staff and members (be they prospects or current) to be open and frequent. This piece allows members to quickly find all of their benefits, but also gives contact information should they need more information. This piece is unlike any other Chamber benefits guide in both its design and content.

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