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Membership Recruitment Package: Do More Than - Beaufort Regional Chamber of Commerce

2014 ACE: Award of Excellence

Over the past two years, The Beaufort Regional Chamber of Commerce has grown and changed significantly. The organization, founded in 1892, experienced an “identity crisis” and spent a great deal of time rewriting bylaws, vision and mission statements, recruiting a new staff and changing in to the organization we are today. We have launched a new image, logo, website, collateral and much more. The Chamber even moved in to new administrative offices and a new Visitor’s Center in the Historic Arsenal, creating a great “chamber campus” in the heart of downtown Beaufort. 

The new membership recruitment package was born out of these transitional days. The theme of “enrichment” has been a concept that we’ve played with for years as an organization. The idea is that visitors are personally “enriched” with a visit to our beautiful destination and businesses are “enriched” through their affiliation with our organization. 

(See also the following related samples for the Membership Recruitment Package:  Chamber Member Partners; Member Pocket Folder; Membership Application; and Membership Categories)


Date: January 9, 2015
Organization: Beaufort Regional Chamber of Commerce
Chamber Website: http://www.beaufortchamber.org
City: Beaufort, SC
Community Peer Group: Destination Cities
Revenue Category: $900,001-2,000,000

Membership Recruitment Package: Do More Than - Beaufort Regional Chamber of Commerce

SYNOPSIS:

Over the past two years, The Beaufort Regional Chamber of Commerce has grown and changed significantly. The organization, founded in 1892, experienced an “identity crisis” and spent a great deal of time rewriting bylaws, vision and mission statements, recruiting a new staff and changing in to the organization we are today. We have launched a new image, logo, website, collateral and much more. The Chamber even moved in to new administrative offices and a new Visitor’s Center in the Historic Arsenal, creating a great “chamber campus” in the heart of downtown Beaufort.

The new membership recruitment package was born out of these transitional days. The theme of “enrichment” has been a concept that we’ve played with for years as an organization. The idea is that visitors are personally “enriched” with a visit to our beautiful destination and businesses are “enriched” through their affiliation with our organization.

The new membership recruitment package ties in our tourism side of the house with the member services/business advocacy focus. The new logo on the front cover reflects the aesthetics of our area. This logo represents the deep connection between our Chamber and the local business community to government and to the area’s rich quality of life. The seawall at our beautiful Waterfront Park is creatively replicated in the logo and ties all these important facets of our region together. We see this, creatively, as a link between our past and our future. Images were selected to show the main pillars of our organization: business advocacy, grand openings, military photographs, our bustling downtown, beautiful imagery of our new locations and gorgeous destination.

The idea of the folder is that any member in our organization can take it and create custom packages for any presentation. Our sales team can use this as an opening to fill out applications and teach prospective members about our organization. The management team can use this with information about sponsorship and fill with fundraising collateral. We have received great feedback on this Recruitment package. We recently received the Outstanding Member Recruitment Package (2013) from the Carolinas Association of Chamber of Commerce Executives.

I hope you enjoy this membership recruitment package as much as we have enjoyed creating and using it every day in beautiful Beaufort.

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