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Morgantown Magazine Chamber Edition - Morgantown Area Chamber of Commerce

2015 ACE: Award of Excellence

In 2014 the Morgantown Area Chamber of Commerce created a unique partnership with New South Media publishers of Morgantown Magazine. The partnership created a Chamber focused edition of the magazine. The Chamber’s goal for the publication was to replace a dated directory formatted publication with a modern business/lifestyle piece that more accurately represents our members, organization and the community we serve. The Chamber was also looking to increase its revenue stream from the publication.


Date: August 15, 2015
Organization: Morgantown Area Chamber of Commerce
Chamber Website: http://www.morgantownchamber.org
City: Morgantown, WV
Revenue Category: $450,001-900,000

Morgantown Magazine Chamber Edition - Morgantown Area Chamber of Commerce

In 2014 the Morgantown Area Chamber of Commerce created a unique partnership with New South Media publishers of Morgantown Magazine. The partnership created a Chamber focused edition of the magazine. The Chamber’s goal for the publication was to replace a dated directory formatted publication with a modern business/lifestyle piece that more accurately represents our members, organization and the community we serve. The Chamber was also looking to increase its revenue stream from the publication.

The Chamber Issue of Morgantown Magazine surpassed all goals. The editorial portion of the magazine highlighted Chamber members, members of our Board of Directors and the winners of the Chamber’s annual awards. The design and editorial quality of the piece far surpassed our previous publication. One Article “Made in Morgantown” works to highlight a growing industrial sector which is often overshadowed by our core industries of education and healthcare. The “Faces of the Chamber” article showcases the strength and diversity of our Board of Directors.

The magazine will serve as the Chamber’s primary fulfillment piece for one year. New South Media, a Chamber member, generously allowed a profit sharing plan where the Chamber was allowed to keep any income from the ads it sold. This allowed our organization to increase our publication revenue from $7500 to approximately $25,000.

This unique partnership has created an outstanding publication that is truly representative of all our stakeholders. We hope that you enjoy it.

View the full magazine online here

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