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One Voice for the Rockford Area Business Community - Rockford Chamber of Commerce

2016 ACE: Award of Excellence

In every community there are untold stories of local heroes who roll up their sleeves and make the world around them a better place to work and live. In order to inspire others to take the lead in business growth and community development, the Rockford Chamber of Commerce for five years has found 101 of these heroes by nomination of their peers and told their stories in One Voice for the Rockford Area Business Community. One is the Rockford Chamber’s glossy, four-color magazine that complements its annual People You Should Know (PYSK) awards.


Date: March 5, 2017
Organization: Rockford Chamber of Commerce
Chamber Website: http://www.rockfordchamber.com
City: Rockford, IL
Community Peer Group: Major Cities
Revenue Category: $900,001-2,000,000

One Voice for the Rockford Area Business Community - Rockford Chamber of Commerce

View the magazine online

Synopsis:

In every community there are untold stories of local heroes who roll up their sleeves and make the world around them a better place to work and live. In order to inspire others to take the lead in business growth and community development, the Rockford Chamber of Commerce for five years has found 101 of these heroes by nomination of their peers and told their stories in One Voice for the Rockford Area Business Community. One is the Rockford Chamber’s glossy, four-color magazine that complements its annual People You Should Know (PYSK) awards.

In 2015, One magazine centered on the theme of education as a key for future success. A selection committee chose the 20 PYSK honorees, and three area writers interviewed them; crafting stories on their motivations for improving the world around them. Area schools opened their doors for photo shoots. Magazine content centered on the honorees' profiles, along with a story and photo spreads of the reveal reception event.

The Rockford Chamber made the much-anticipated announcement of the 20 honorees in October 2015 at an event that drew 350 to an historic, downtown brew house. It distributed 4,500 copies of One magazine and posted the profile stories online at www.rockfordchamber.com. The Rockford Chamber also posted excerpts in its monthly newspaper, The Voice, in the special November People You Should Know issue.

Publication costs for One magazine were $9,519. Chamber staff generated $38,143 in advertising from supporting community businesses in One magazine and The Voice special issue.

This group of 101 honorees has become a strong network that continues to lead and inspire. They serve as speakers in monthly, free TEDx-style talks open to the community at a local university. They show by their example how anyone can influence the world around them, regardless of profession or position.

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