2018 ACE: Grand Award
The Round Rock Chamber's digital skilled trades image campaign was intended to highlight high-quality career opportunities in Round Rock, Texas that align with the area's in-demand jobs. The chamber identified that some of the area's highest in-demands jobs are skilled trades. Given the fact that skilled trades are generally negatively perceived among young persons and the general population, the Chamber set out to begin to change that perception among students, teachers, and parents. See also 2018 Chamber of the Year Synopsis #1, Implementing the Workforce Realization Occurring Cooperatively Strategy.