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South Louisiana Branding Initiative - One Acadiana

2018 ACE Award of Excellence

One Acadiana is the leading economic development organization for the nine-parish region known by locals as Acadiana, but following extensive research on external perceptions and awareness of what "Acadiana" means, it became clear to us that we needed to develop a powerful, external brand to market the region and recruit business investments. Brand development was only the beginning, as it's the execution of the brand that gives it momentum. Sharing of the brand has most notably been done through industry one pager materials and a microsite.


Date: November 11, 2018
Organization: One Acadiana
Chamber Website: http://www.oneacadiana.org/
City: Lafayette, LA
Revenue Category: $2,000,001 and up

South Louisiana Branding Initiative - One Acadiana
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