2018 ACE: Grand Award
The Springfield Region Digital Brochure uniquely presents the region to site selection consultants, key business decision makers and other influencers across the country as a top city for business location and talent. This marketing piece allows the Chamber to easily share mobile versions of their economic development video, as well as the first video in their talent attraction video series, with consultants and other business leaders for business attraction and talent attraction purposes. Because this video player is surrounded by the more traditional features of a printed brochure, it reinforces the Chamber’s marketing messages and visual brand, as well as directing the recipient to additional resources so they can customize their engagement after viewing the video.