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Strategic Plan and Member Benefits Synopsis - Loudoun County Chamber of Commerce

2015 ACE: Award of Excellence

The Loudoun County Chamber of Commerce’s Strategic Plan and Membership Benefits brochure marks a strong shift in our organization from a business events and networking organization to one that holistically engages our community. The Strategic Plan is the culmination of volunteers and staff who devoted hundreds of hours, through surveys and focus groups, creating a 100% original strategic plan based on the needs and desires of the membership and our community. The Membership Benefits brochure is the embodiment of that plan lived out through our chamber.


Date: July 17, 2015
Organization: Loudoun County Chamber of Commerce
Chamber Website: http://www.loudounchamber.org
City: Leesburg, VA
Revenue Category: $900,001-2,000,000

Strategic Plan and Member Benefits Synopsis - Loudoun County Chamber of Commerce

Synopsis:

The Loudoun County Chamber of Commerce’s Strategic Plan and Membership Benefits brochure marks a strong shift in our organization from a business events and networking organization to one that holistically engages our community. The Strategic Plan is the culmination of volunteers and staff who devoted hundreds of hours, through surveys and focus groups, creating a 100% original strategic plan based on the needs and desires of the membership and our community. The Membership Benefits brochure is the embodiment of that plan lived out through our chamber.

The core to both documents is our Vision Statement. This statement is not lofty rhetoric, but a statement that drives each and every initiative under the banner of the Loudoun Chamber. Out of that vision comes our Mission Statement which is then broken out through our Strategic Objectives and mirrored in both documents: Engage, Advocate, Connect.

In the Strategic Plan each objective is written as an answer to the question “What are we going to accomplish to fulfill this mission?” This is document also serves as the framework for our Board of Directors meetings and a very real measuring stick to determine our success in achieving this mission for our community.

In perfect harmony, the Membership Benefits brochure answers the question “How are we living out our mission?” Here we list in pictures and infographics the various ways that the Loudoun Chamber is Engaging, Advocating for, and connecting our community. Because this piece often times will serve as a stand-alone membership brochure the last category of “Market” was created to display the very tangible benefits of chamber membership.

As we shift from an events focused organization to a community-focused chamber these two documents serve as our guide and our banner as we communicate this message to our membership and to the greater Loudoun community.

From an artistic perspective the artwork in both pieces is completely original. The landscape depicts Loudoun County and represents 13 Loudoun businesses and industries. The color scheme and font designed for these brochures are also now utilized as the core of our style guide for all Loudoun Chamber marketing and our Signature Event programs.

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