Menu

Samples

Thank You to Volunteers Video - Joplin Area Chamber of Commerce

2015 ACE: Award of Excellence

Post-tornado, the Joplin Area Chamber of Commerce and other partners in the region began an effort to thank the hundreds of thousands of volunteers that came to help with the clean up and rebuilding efforts. The first attempt to thank these volunteers was a simple thank-you postcard with personalized messages. This was done just six months after the May 2011 tornado. In 2014, the Joplin Area Chamber decided a broader campaign to thank volunteers was needed. The Chamber worked with a member advertising agency and the city, school and healthcare partners to create a short video to thank those volunteers who came, and continue to come and help with rebuilding efforts.


Date: July 12, 2015
Organization: Joplin Area Chamber of Commerce
Chamber Website: http://www.joplincc.com
City: Joplin, MO
Revenue Category: $900,001-2,000,000

Thank You to Volunteers Video - Joplin Area Chamber of Commerce

Post-tornado, the Joplin Area Chamber of Commerce and other partners in the region began an effort to thank the hundreds of thousands of volunteers that came to help with the clean up and rebuilding efforts.

The first attempt to thank these volunteers was a simple thank-you postcard with personalized messages. This was done just six months after the May 2011 tornado. In 2014, the Joplin Area Chamber decided a broader campaign to thank volunteers was needed.

The Chamber worked with a member advertising agency and the city, school and healthcare partners to create a short video to thank those volunteers who came, and continue to come and help with rebuilding efforts.

The six-minute version of the video is available on YouTube. A personalized email with the link to the video went to each registered volunteer (50,250). A 60-second and 30-second spot were also created. These spots were shared with 197 national media contacts and played on NexStar and Cable One stations (30) around the country. The 30-second spot also appeared in special advertising for a large convenience store chain in Texas. Monitors are placed on top of the gas pumps at this chain. The spot aired on those monitors for the month of April (2014). Both of the shorter spots direct the viewer to the longer six-minute video for the full effect.

Responses from numerous community members and volunteers have all been positive.

Video Link

Go Back | Send this page to a friend
OFFICIAL CORPORATE SPONSORS
Accrisoft is an Official Corporate Sponsor of ACCE American Express is an Official Corporate Sponsor of ACCE Aventura World by Central Holidays West is an Official Corporate Sponsor of ACCE, the Association of Chamber of Commerce Executives Benfits Trust is an Official Corporate Sponsor of ACCE Citslinc is an Official Corporate Sponsor of ACCE Grow With Google is an Official Corporate Sponsor of ACCE New Insperity Market Street Services is an Official Corporate Sponsor of ACCE, the Association of Chamber of Commerce Executives The U.S. Chamber is an Official Corporate Sponsor of ACCE Vistage is an Official Corporate Sponsor of ACCE
SILVER SPONSORS
Avalanche Consulting sponsors ACCE, the Association of Chamber of Commerce Executives CardConnect sponsors ACCE, the Association of Chamber of Commerce Executives Constant Contact POWER 10 sponsors ACCE, the Association of Chamber of Commerce Executives Resource Development Group sponsors ACCE, the Association of Chamber of Commerce Executives United Networks of America is an Official Corporate Sponsor of ACCE YouScience sponsor ACCE, the Association of Chamber of Commerce Executives
Sponsorship and advertising opportunities Association of Chamber of Commerce Executives