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Transportation Funding Advocacy Campaign: Rural Roads and Transit Handout - Greater Pittsburgh Chamber of Commerce

2014 ACE: Award of Excellence

The Greater Pittsburgh Chamber of Commerce took a lead role in organizing a state-wide coalition of business, labor and other organizations to develop a common shared message to advocate for the successful passage of a comprehensive, adequate and sustainable transportation funding plan in 2013. To support the coalition’s on-the-ground legislative advocacy efforts in Harrisburg, Pa., we developed a series of transportation advocacy campaign materials that were distributed to lawmakers, members of the media, the general public and other key stakeholders during strategic outreach activities throughout 2013. Electronic versions of the materials were distributed via social media and other targeted outreach and linked via a transportation advocacy section of our website.  (See also the related sample records for the synopsis, open letter, booklet, and cost of inaction handout).


Date: January 26, 2015
Organization: Greater Pittsburgh Chamber of Commerce
Chamber Website: http://www.pittsburghchamber.com
City: Pittsburgh, PA
Community Peer Group: Metro Cities
Revenue Category: $900,001-2,000,000

Transportation Funding Advocacy Campaign: Rural Roads and Transit Handout - Greater Pittsburgh Chamber of Commerce

SYNOPSIS:

The Greater Pittsburgh Chamber of Commerce took a lead role in organizing a state-wide coalition of business, labor and other organizations to develop a common shared message to advocate for the successful passage of a comprehensive, adequate and sustainable transportation funding plan in 2013. To support the coalition’s on-the-ground legislative advocacy efforts in Harrisburg, Pa., we developed a series of transportation advocacy campaign materials that were distributed to lawmakers, members of the media, the general public and other key stakeholders during strategic outreach activities throughout 2013. Electronic versions of the materials were distributed via social media and other targeted outreach and linked via a transportation advocacy section of our website.

These materials included:

• A full-page open-letter, placed in the Pittsburgh Post-Gazette, Pittsburgh Tribune Review and Harrisburg Patriot News, which urged Governor Corbett and members of the PA General Assembly to support passage of a transportation funding bill. The letter was signed by more than 60 C-level leaders of some of the largest corporations, universities and other organizations in Southwestern Pennsylvania as well as nearly 20 regional chambers of commerce.

• A four-page, booklet-style handout, which presented a detailed yet accessible argument for why the passage of comprehensive transportation funding legislation was vital for the competitive future of Pennsylvania.

• A one-page designed handout which provided a cost comparison between how much Pennsylvanian drivers were already paying because of an ill maintained transportation network and how much they would be paying under the proposed legislation.

• A one-page designed document, which made the argument for why funding for transit systems across the state was critical – even for communities that do not have robust public transportation systems.

These campaign materials were used to supplement related media outreach activities, including a business/labor press event at the State Capitol in Harrisburg, Pa. held on Sept. 24, 2013 which led to positive media coverage in influential outlets across the state.

Every vote mattered in the close passage of Pennsylvania’s most comprehensive piece of transportation legislation in decades. In November 2013, the Pennsylvania House passed the bill by a narrow vote of 104-95, which Governor Tom Corbett then signed into law just after it was voted out of the Senate. It will keep Pennsylvania economically competitive by providing an additional $2.4 billion into the state’s transportation network. The investment established by the law is projected to result in 50,000 new jobs and 12,000 jobs retained.

Our transportation funding advocacy campaign materials and media-related activities were critical in the development of a shared message that was used by a broad cross-section of business and labor leaders throughout the state in advocating for this major legislative victory.

The total cost of full-page, singe-placement ads in the Pittsburgh Post Gazette, Pittsburgh Tribune Review and Harrisburg Patriot News was $18,814. All other campaign material development, production, printing and distribution was coordinated and processed in-house and came out of the normal operating budget of the Greater Pittsburgh Chamber of Commerce.

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