2012 ACE: Gold
Tulsa’s Future is the Tulsa Metro Chamber’s comprehensive, regional economic development plan with a five-year goal to create high-value jobs and generate capital investment. A campaign was initiated in late 2010 to fund the second five-year phase of the ongoing plan. The objective for communications was to assist the development team in increasing the number of investors and to raise $12.5 million. Communications strategies and vehicles for the campaign included collateral materials, solicitation letters, presentation scripts and materials, and a press conference / annual meeting. The communications plan assisted in surpassing both the financial and investor goals, with 126 investors totaling $16.2 million.