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Women in Business Signature Event (Siri, the Woman Behind the Voice): Static Projection Screen Image - Augusta Metro Chamber of Commerce

2015 ACE: Award of Excellence

Held every fall, the Annual Women in Business Signature Event is one of the largest, high profile events in Augusta, GA. This annual event features nationally renowned speakers that exemplify role models that are “high heels in high places”. The event includes a cocktail reception, dinner, and program. For the chamber, the Signature Event is one of our primary income generating events each year. With a goal in 2014 of generating $9,000 in profit from the event and the task of drawing 400+ attendees, we were able to hit a homerun by featuring Susan Bennett, the voice of SIRI as our keynote speaker.


Date: July 24, 2015
Organization: Augusta Metro Chamber of Commerce
Chamber Website: http://www.AugustaGAUSA.com
City: Augusta, GA
Community Peer Group: Major Cities
Revenue Category: $900,001-2,000,000

Women in Business Signature Event (Siri, the Woman Behind the Voice): Static Projection Screen Image - Augusta Metro Chamber of Commerce

Synopsis:

Held every fall, the Annual Women in Business Signature Event is one of the largest, high profile events in Augusta, GA. This annual event features nationally renowned speakers that exemplify role models that are “high heels in high places”. The event includes a cocktail reception, dinner, and program. For the chamber, the Signature Event is one of our primary income generating events each year. With a goal in 2014 of generating $9,000 in profit from the event and the task of drawing 400+ attendees, we were able to hit a homerun by featuring Susan Bennett, the voice of SIRI as our keynote speaker.

Promotion of the event:

Knowing that everyone is familiar with the iPhone App SIRI and its associated voice, our marketing plan was to utilize the key elements of SIRI’s voice and imagery of Apple products such as iPhones and iPads. Through partnering with media sponsors (in market CBS Affiliate, in market iHeartMedia Radio Stations, local daily newspaper, and a local monthly community magazine) we were able to saturate the market with TV commercials, print ads, and radio ads. The event received over $10,000 in marketing support from our media sponsors. Our total reach was over 70% of the market with an average of 5.2 impressions per person.

To view the TV Commercial, follow this link: https://youtu.be/oTQB_EEWvJw

Radio commercials were the audio portion of the TV commercial.

Associated print materials will be sent via email to acceawards@gmail.com

We also used multiple avenues to promote the event directly to our membership. Through chamber weekly e-newsletters, social media promotion via Facebook & Twitter, direct emails to members from the Chamber President and including the information in our email signatures, we began promoting the event 60 days in advance to our membership directly.

Results:

With Gross Revenue of $37,415 and total expenses of $27,341 we were able to net $10,074 from the event. Not only did we achieve our revenue goal, but we had over 400 people in attendance. The event was such a success that it was featured on local TV news the next day as well as being featured in the local daily newspaper on the front page above the fold. To watch the event in its entirety, follow this link: https://youtu.be/RWI_gpYqQYQ

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