You Belong Here Ad - One Acadiana
2016 ACE: Award of Excellence
Acadiana is more than just a region; it's a community of people that are as passionate for business as they are about life. Let us welcome you and your new or growing business into our home. We are ready, willing, and able to help you succeed.
Date: October 3, 2016
Organization: One Acadiana
City: Lafayette, LA
Revenue Category: $450,001-900,000
One Acadiana worked in close coordination with local economic development professionals and a local marketing firm to create a series of eye-catching print and digital ads targeting site selectors and business development professionals across the country and around the world.
The series strives to tell Acadiana's story as a place where a homegrown workforce, unique workspaces, and unmatched quality of life make our region the right place to do business.
- Generate potential leads for site selection and business development for the Acadiana area.
- Showcase the Acadiana area as a thriving community for prospective site selectors and businesses.
- Create a strong call to action.
- Utilize the unmatched quality of life and the potential of Acadiana’s workforce, workspace, and place for growth and success.
- Acadiana is more than just a region; it is a community. Join a community that invests in its people whose passions can take them as far as their will to grow.
- We created eye-catching print and digital ads targeting site selectors and business development professionals.
- The visuals used, showcased and targeted the facilities, dedicated workforce, and potential site locations throughout Acadiana.
- We created a unique website page to track all leads: http://www.oneacadiana.org/findus/, where interested parties can sign up to receive more information about Acadiana; learn more about our organization’s business development, retention, recruitment, and site selection services; and easily contact the executive director of our business development team.