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#healthysaratoga Movement: Health and Wellness Week - Saratoga County Chamber of Commerce

2015 ACE: Award of Excellence

In 2014, we formed a new Health and Wellness Council that created our #healthysaratoga movement/campaign with the goal of ensuring that Saratoga County is one of the healthiest places to live and work.


Date: July 22, 2015
Organization: Saratoga County Chamber of Commerce
Chamber Website: http://www.saratoga.org
City: Saratoga Springs, NY
Revenue Category: $900,001-2,000,000

#healthysaratoga Movement: Health and Wellness Week - Saratoga County Chamber of Commerce

Synopsis:

In 2014, we formed a new Health and Wellness Council that created our #healthysaratoga movement/campaign with the goal of ensuring that Saratoga County is one of the healthiest places to live and work.

The council first identified "what makes us one of the healthiest counties" and posted a unique top 10 list on our website. We created a #healthysaratoga logo showcasing our natural spring water, active lifestyle, and local farms. We've invited members to use this logo on restaurant menus, team walking and running shirts, water bottles, etc.

To engage employees, we developed a series of events to celebrate June as Saratoga County's Employee Wellness Month. The events included a wellness breakfast and a lunchtime walk. We transformed our monthly mixer to include a mini-expo by giving 40 members of the council free exhibit space to network and educate the 300+ attendees on workplace wellness resources. We gave every attendee a yellow #healthsaratoga running shirt as well as a backpack.

We developed a one-page "Six Simple Tips to encourage a healthy workplace" flyer and a separate flyer promoting the benefits of drinking more water, especially from our natural springs. These flyers and information about our events were emailed to our 2,500 members every week in June. We invited our members to promote the specific actions they took to improve employee wellness using the #healthysaratoga hashtag. We retweeted and shared what they did, hoping to inspire others. Our post reach, likes and shares all spiked during June, particularly during and after each event.

After June, we setup #healthysaratoga teams at local road races with our #healthysaratoga running shirts. In the fall, we developed and produced our first-ever Health and Wellness Guide. Besides distribution to our members in 2014, this publication was also distributed to 10,000 subscribers to the Saratogian on Jan. 4, 2015.

In November and December, we also dedicated staff time to the creation a new "Health and Wellness Week," Jan. 5-11, 2015, modeled after a "restaurant week." This program included 45 workshops and forums as well as discounts on health-related products and services. Each event and discount was promoted heavily in emails to our members, on our website, and on social media. We also ran a radio campaign in between Christmas and New Year's and used the radio ad to create an online video promotion.

If you Google #healthysaratoga, you will quickly find over 1,100 posts and images, some created by the Chamber but most coming from our members who wanted to showcase how they joined this movement.

In 2014, the Health and Wellness Council grew from 20 to 145 members, and we've sold at least 75 new memberships to health and wellness organizations. We created a new revenue stream largely via sponsorship of these events in excess of $30,000 in 2014 and projected to grow to more than $50,000 in 2015.

The successful launch of this #healthysaratoga movement has also helped to brand the chamber as a leader in an area where we were doing nothing the year before. It also helped Saratoga County to move from the 5th healthiest county in New York State, in 2013, to the 3rd healthiest in 2014 according to the NYS Health Department. We believe this Chamber changes things and that is certainly the case with our #healthysaratoga movement.

Link to Video: Health and Wellness Week

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