Chamber of Commerce Hawaii Launches Aggressive "One and Done" Campaign to Double Membership
This press release announces the beginning of the chamber's 2014 membership drive, the goal of which is to double membership to 2,000 member organizations. It also introduces the campaign mascot and lists the prizes to be awarded for participation. Also see the One and Done Membership Drive Brochure.
FOR IMMEDIATE RELEASE
February 26, 2014
Contact: Lori Abe
CHAMBER OF COMMERCE HAWAII LAUNCHES AGGRESSIVE “ONE AND DONE” CAMPAIGN TO DOUBLE MEMBERSHIP
ONE AND DONE Membership Drive Challenges Each of the Chamber’s 1,000 Member Organizations to Bring in One Member to Reach Goal of 2,000 Members
HONOLULU – The Chamber of Commerce Hawaii today launched ONE AND DONE, a drive to double its membership from 1,000 to 2,000 member organizations. The campaign challenges each of the Chamber’s 1,000 member organizations and all of their employees to bring in one new member, with a wide variety of prize awards as incentives to participate.
“For more than 163 years, the Chamber has been working on behalf of our members to advance the state’s economic climate and help businesses succeed. By joining the Chamber, members are investing in a thriving and dynamic future for Hawaii, which is why we set forth with an aggressive membership goal,” said Chamber President and CEO Sherry Menor-McNamara. “This membership drive was designed to get our members actively involved in achieving our goal of doubling our membership, from 1,000 to 2,000 member organizations. If every one of our 1,000 member organizations brings in just ONE new member, our campaign to double our membership is DONE, which is why we’re calling it our ONE AND DONE campaign. ”
ONE AND DONE is open to all Chamber of Commerce Hawaii member organizations and their employees, with prizes awarded depending upon the level of membership dues that a member brings in. Award levels start when a member brings in $500 in membership dues on up to $10,000+ in membership dues, with award values increasing accordingly. The campaign runs from February 26-June 30, 2014, with a grand prize drawing to be held at the Chamber’s annual membership luncheon on July 17, 2014. The grand prize includes a choice of:
- Family Fun at Disneyland: Roundtrip airfare for 4 to Los Angeles, deluxe hotel for 4 (one room, double-double accommodations) for four nights and four Disneyland 5-day Park Hopper® tickets
- Paris in Fall: Roundtrip airfare for 2 and 4-night stay at The Westin Paris – Vendome
- History of Rome: Roundtrip airfare for 2 and 4-night stay at The Westin Excelsior Rome
- Tokyo in Autumn: Roundtrip airfare for 2, 5-night stay at the Shinagawa prince Hotel and two 7-day rail passes
Chamber members supporting ONE AND DONE with awards include Big Island Candies, DFS, Double Tree by Hilton Alana Waikiki Hotel, Hawaii Prince Hotel Waikiki, Ilima Hotel, Kyo-ya Hotels & Resorts, Morton’s the Steakhouse Honolulu, Soul de Cuba Café, The Modern Honolulu, United Airlines and Vivint Solar.
To kick off the campaign, the Chamber is introducing “COCHi,” the campaign’s goat mascot. Why a goat? In 1949, the Chamber held a membership campaign where each board member was responsible for taking care of a live goat, dubbed “Gloomy Goat,” until he or she recruited a new member. Once a member was recruited, the board member passed Gloomy on to the next board member for caretaking until he or she recruited a member.
Honoring that history, the Chamber embarked on a worldwide (Internet) search for a life-sized replica of Gloomy and found COCHi in Texas. This time around, each of the Chamber’s board members has to house COCHi in his/her office until each is able to recruit a new member, after which COCHi is delivered to the next board member, until all board members have recruited, at least, one new member. COCHi is an abbreviated version of the Chamber name and is pronounced “ko-chi.”
COCHi will be making appearances around the islands throughout the ONE AND DONE campaign. Where is COCHI now? Follow us on Facebook and Twitter to find out!
For more information on ONE AND DONE, campaign terms and conditions, member recruitment materials, award levels and other information, visit cochawaii.org.
As the leading “Voice of Business” in Hawaii, the Chamber of Commerce Hawaii is the state’s largest organization advocating for businesses in Hawaii. Established in 1850, the Chamber works on behalf of its approximately 1,000 member companies and the business community, as a whole, to advance the state’s economic climate and help businesses succeed. The Chamber supports its members with training, business building and networking opportunities; lobbies government and advocates on behalf of business interests; and serves as a liaison between civilian and military communities in Hawaii.
# # #