Prosperity’s Front Door Healthcare Marketing Initiative, CoY 2015 Synopsis 1 - Newnan-Coweta Chamber of Commerce, Inc.
The Newnan-Coweta Chamber of Commerce, Category 1 Winner, 2015 Chamber of the Year, Program/Initiative Summary for Synopsis #1 is: “In 2012 the Chamber launched a communitywide marketing initiative called “Prosperity’s Front Door (PFD).” This program was the outcome of a community assessment and the input of hundreds of volunteers. The framework for PFD consists of six pillars -- healthcare, education, housing, quality of life, shopping, and business. In the spring of 2013 the Chamber’s Economic Prosperity Council focused on the healthcare pillar because of Coweta’s increasing healthcare community. In 2014 a plan was developed to strategically market Coweta’s healthcare assets, increase efforts to grow Coweta’s economy, enhance the reputation of Coweta’s healthcare community, and create more healthcare capacity.”
See also Synopsis #2, “Central Educational Center Healthcare Workforce Initiative” - Newnan-Coweta Chamber of Commerce, Inc.
See all of Newnan-Coweta Chamber’s pieces from their 2015 Chamber of the Year application:
- Audience Questionnaire
- Editorial: Coweta’s Growing Role as a Healthcare Destination Community
- Editorial: Prosperity’s Front Door
- Healthcare Annual Report 2015
- Healthcare Marketing Plan