Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

Your brand is also your promise to your members. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials--virtually everything your organization owns or produces--should include your logo and communicate your brand. But branding goes beyond just a logo. Chambers work on their branding and image within their communities. This WACE video recording on Defining the Chamber Brand demonstrates ways to get started in image building based on research by BrandBirth (2017).

Award-Winning Chamber Branding Initiatives

See more examples of award-winning chamber branding efforts.

More Branding Samples


Reports & Publications

  • Communicating Value - White paper from the Western Association of Chamber Executives (WACE) covers various aspects of how chambers can communicate value and improve their messaging; includes stand-alone articles and case studies. (2014)
  • Four Keys to Brand Management in the Digital Age - This eBook from WebLink provides statistics, tips and examples for managing your brand.

Convention & Seminar Resources

Videos, Webinars & ACCE U Resources

Related Chamberpedia Topics

Chamberpedia | Communications and Marketing | Branding

Last Updated: 8/7/2017