Buy Local Initiatives
In many communities, Buy Local initiatives and campaigns are increasing in momentum. Support for Small Business
and buying local programs often go hand-in-hand. The Small Business Saturday
movement, held the Saturday after Thanksgiving, is another way to support local businesses. The term "Buy Local" is fairly broad and each community may determine their own policies and guidelines for determining this definition. The Think Local
campaign by the Lancaster Chamber of Commerce & Industry (Pa.)
lists the advantages of local purchasing, demonstrating that:
- More money stays in the community.
- Local jobs are created and sustained.
- The local community and economy are strengthened.
- Quality of life is improved.
- Customer service is enhanced.
General Buy Local Resources
- American Express Shop Small Movement (ACCE Corporate Sponsor) - Includes Small Business Saturday resources
- Buying Local: How It Boosts the Economy, by Judith D. Schwartz, Time magazine online article, June 11, 2009 - "Buying close to home is more than a feel-good, it's-worth-paying-more-for-local matter," according to 2008-2009 research.
- Cash Mobs Supporting "Buy Local"/local small businesses - You’ve heard about flash mobs, but what about cash mobs?
- Center for Community & Economic Development from the University of Wisconsin Cooperative Extension Network - Describes resources and benefits of buying local.
- Keys to Effective Buy Local Campaigns - Free Guide from American Independent Business Alliance (AMIBA); contains takeaway stats that show buying local really does make a difference.
- Independent Business, Chain and “Big Box” Retail Studies - From American Independent Business Alliance (AMIBA)
- Lunch Mobs and Cash Mobs for Chambers, from Frank J. Kenny - How can they benefit your chamber and your chamber members?
- Top Reasons to Buy Local, Eat Local, Go Local - From American Independent Business Alliance (AMIBA)
Buy Local Impact - Research and Surveys
- Key Studies: Why Local Matters - Listed are summaries and links to key studies that examine the impact of large retail chains and the benefits of locally owned businesses, compiled by Institute for Local Self-Reliance (ILSR).
- The Multiplier Effect of Local Independent Businesses - Data compiled by American Independent Business Alliance (AMIBA)
- B2B Shop Local Project - A report prepared for the Champaign County Chamber (Ill.) that analyzes and evaluates the purchasing behavior of local businesses in the area, as well as the community impact of B2B Shop Local programs.
- Think Global, Buy Local: This study looks at the impact of buying local produce on local economies - article from FoodTank cites "Linkages Between Community-Focused Agriculture, Farm Sales, and Regional Growth" from Economic Development Quarterly (October 2013).
- Real Value of Joining a Local Chamber of Commerce (December 2012, Schapiro Group) - A 2012 study of 2000 consumers demonstrating that consumers are more likely to buy from local businesses who are members of their chambers. (Find marketing materials related to the Schapiro Study on ACCE's Additional Research page)
- Ten New Studies of the “Local Economic Premium - A 2012 compilation of studies prepared by American Independent Business Alliance
- Buying Locally Pays Big Dividends for Maine's Economy - A 2011 study produced by the Maine Center for Economic Policy (MECEP) found that, on a dollar-for-dollar basis, the local economic impact of independently owned businesses in Portland (Maine) is significantly greater than that of national chains.
- Buying Locally in Johnson County, Iowa: An Import-Substitution Economic Impact Assessment, by Dave Swenson, Iowa State University (March 2007). This short report highlights the economic development potential of increasing purchases of goods and services from regional providers rather than from providers outside of the area of analysis. The report was contracted by the Iowa City Area Chamber of Commerce (Iowa).
Award-Winning Buy Local Campaigns
Buy Local Chamber Initiatives
Small Business Saturday Resources
- "Buy Local" Fact Sheet - Example from Greater Spokane Inc. (Wash.) that explains advantages of buying local and suggests ways in which chamber members can support the campaign.
- Think Local First - Member Letter - Example member letter to promote the 2013 buy local campaign from the Otsego County Chamber of Commerce (N.Y.)
- 9 Reasons to Shop Locally - Infographic from Rapid City Area (S.D.) Chamber of Commerce presents nine reasons to shop locally.
- Shop Rome First - Rome Area Chamber of Commerce (N.Y.)
See all Buy Local Initiatives examples
in ACCE's Samples Library
- American Express Shop Small Movement - Includes Small Business Saturday resources
- BoonYah - A mobile app that combines customer acquisition, loyalty, and retention strategies and encourages "Buy Local" efforts with a rewards program.
- Conpoto - Offers a cloud-based gift certificate program with the goal of helping chambers with their "Buy Local" efforts.
Related Chamberpedia Topics
| Economic and Community Development
| Events and Programs
| Buy Local InitiativesLast Updated: 9/10/2017