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Communicating Value

Communicating the value of chambers to members, prospects, the media or government officials is an important responsibility for all chamber staff. It’s easy to list chamber events and the benefits of membership, but explaining practical values of chamber membership takes more effort. For example, instead of listing the networking events your chamber offers, focus on actual value to be gained by the member: "At one Business After Hours event, which costs only $15, you’ll meet 200 potential clients in one hour." Instead of talking about the chamber as a business advocate, tell the business owner: "The Chamber's monthly breakfast with local legislators allows you to talk face-to-face with decision makers about issues that impact your business." The links below offer ideas, advice, and examples for how to communicate the value of your chamber.

Reports & Publications

Examples of Chambers Communicating Value

  • Top Ten Reasons to Join the Chamber - The Greater Greer Chamber (S.C.) lists benefits of linking the chamber and area business to strengthen the community.
  • Reasons to Join - The Glenwood Springs (CO) Chamber Resort Association lists 5 reasons to join, shared through personal video interviews.
  • Community Impact Report - The Greater Reston (VA) Chamber's Community Impact Report illustrates the positive impact the Chamber has made on business and the community as a whole.
  • It's About Time - This document from the Lebanon Valley Chamber of Commerce describes what your chamber membership gives you even if you have little or no time.
  • I've Joined a Chamber - Now What? Measuring Your ROI - This checklist from Wake Forest Area Chamber of Commerce can be used to ensure that a Chamber member is getting the highest ROI for their membership value, with checklist items for 30, 60, 90, 120, and 180 days.
  • Krawczak Formula for Member Retention - Telling your story is one of the key ways that Jaclynn Krawczak has communicated value and maintained a renewal rate of 95 percent or higher during her nine-year stint as Alpena Area Chamber of Commerce President and CEO.
  • Member Benefits - This sample from the Roanoke Regional Chamber of Commerce outlines the many benefits of Chamber membership, including exposure, information, and cost savings,
  • Member Handbook and Benefits Guide 2014 - This guide from the Manatee Chamber of Commerce provides an extensive list of programs, initiatives and benefits available to members, as well as opportunities to become involved in the chamber.
  • Not Your Grandfather’s Chamber - This article, published in The Sheboygan Press, promotes the value of membership in the Sheboygan County Chamber of Commerce.
  • ROI Calculator - This worksheet from the Cincinnati USA Regional Chamber enables a business to calculate the value of chamber membership.
  • Ten Reasons Why You Need to Join the Chamber Right Now - This article, which appeared in the August/September 2015 issue of Positively Superior, promotes the value of membership in the Superior-Douglas County Area Chamber.
  • Top 10 Reasons to Invest in Your Chamber - This document from The Perry Chamber of Commerce lists the top 10 reasons to invest in your own chamber. Also included is a brief summation of the return on your investments.
  • Value of Chamber Membership - The Fort Collins Area Chamber of Commerce offers examples of the value of chamber membership with specific results that impact chamber members and the community.
  • "What is the Chamber Doing For You?" - The Chamber of Commerce Mountain View (CA) communicates the value of chamber membership in this 2 min. YouTube video.
  • Working for You in 2014 - This publication from the Springfield Area Chamber of Commerce provides an overview of the value on investment in the chamber. The piece focuses on the big picture role of the chamber.

Articles & Blog Posts

Videos, Webinars & ACCE U Resources

Convention & Seminar Resources



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Last Updated: 11/9/2017

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