Communications and Marketing

Management guru Peter Drucker said "your effectiveness depends on your ability to reach others through the spoken and written word.” How your chamber communicates with stakeholders and outsiders influences not only all of your initiatives but also your brand--your community's overall perception of your chamber.

→ Learn more about ACCE's Communications and Marketing Division and check the ACE Awards Gallery for examples of award-winning chamber communications efforts.

Communications & Marketing Specific Topics

Advertising
Annual Reports and Financial Reports (including Dashboards)
Branding
Brochures
Chamber Blogs
Communicating Value
Communication and Marketing Plans
Community Rankings
Crisis Communications
Fact Sheets
Image Campaign
Magazines
Maps
Marketing
Newsletters
RFPs
Social Media
Style Guides
Tools and Templates
Videos
Websites

ACCE Resources

Communications and Technology - From the Horizon Initiative: Chambers 2025 issue of Chamber Executive magazine (Spring 2015)
Communications and Marketing Metrics - See metrics results from 160 participants (April 2014)
Awards for Communications Excellence (ACE) - Awards Gallery

Articles - General Interest Communications & Marketing

See all Chamber Executive magazine articles on Communications & Marketing
Think Like a TV News Producer to Deliver Consistent Quality Content to Your Members - Chamber Speak article (March 2015)
Lessons from Leaders: Outstanding Work in Chamber Communications - Chamber Executive magazine article (Fall 2014)
Integrated Communications - Chamber Executive magazine article (Summer 2007)
Communications - Chamber Executive magazine article (May/June 2006)
Consider a Communications Audit - Chamber Executive magazine article (July/August 2006)
Members: A Great Source of Cost-Effective Communications Help - Chamber Executive magazine article (May/June 2006)
ROI Calculator for Marketing Programs - 3marketeers

Convention & Seminar Resources

Communications and Marketing Track Pack (5 Sessions). Captured live from the 2016 ACCE Annual Convention in Savannah. Duration: 3 hours, 36 minutes. Cost: $49 for 1 year of unlimited access for your entire staff. Sessions include:

Communicating Policy Priorities
Anatomy of a Winning Campaign
Blogs by Blogging Bloggers
Video: Worth a Million (Savannah)
MarComm Metrics

MarComm Metrics - free presentation handout from Nick Mattar, Director of Marketing, Detroit Regional Chamber.

Reframing Your Pitch for Diverse Audiences: 2016 ACCE Convention eCourse. Are your membership recruitment strategies, communications materials, and methods of engagement keeping up with the shifting needs of your community? Learn how adapting your message for new and different audiences will help keep your chamber relevant and sustainable. Duration: 1 hour, 4 minutes. Cost: $15 for 1 year of unlimited access for all your chamber staff.
Think Like a Journalist - Presentation and additional resources from Michelle West of ChamberSpeak, from the ACCE 2015 Annual Convention
2014 Communications & Marketing Track Pack from the 2014 ACCE Annual Convention, available for purchase through the ACCE Store, includes tracks on:

High Impact Marketing on a Small Budget

See also High Impact Marketing on a Small Budget - Presentation by Michelle West, Chamberspeak.com

Marketing Automation: The Commerce of Tomorrow
Using Social Media to Gain New Members

See also Using Social Media to Gain New Members - Presentation by Mike Schlossberg, Pennsylvania State Representative and former VP at Greater Lehigh Valley Chamber of Commerce

Four Profiles: Membership Development & Communication for Chambers
Online Event Marketing

Civility Now - Presentation by Lindy Broderick, CCE, CAE, Executive Vice President, Greater Shreveport Chamber of Commerce, from the ACCE 2014 Annual Convention
Marketing & Messaging Track Pack (4 Sessions) from the 2013 ACCE Annual Convention, available for purchase through the ACCE Store

Videos, Webinars & ACCE U Resources

Chambers 2025 Video: Communications and Technology
You Said What? The Three Things You Should Never Say to Your Members! - ACCE University Webinar (free)

Chamberpedia Home | Communications and Marketing

Last Updated: 8/10/2017

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