Explaining Tiered Dues to Members

One of the challenges of changing your dues structure is explaining to members how the structure works and why it’s preferable for them, and the chamber. Here are examples from chamber web sites, press releases and newsletter articles that explain tiered dues. For more on tiered dues, please see ACCE's Chamber Revenue Models Whitepaper, a free 76-page study that examines income trends for chambers of commerce (December 2013). More specifically, see the Dues chapter from the ACCE Chamber Revenue Models Whitepaper.

Brief Explanations

“This new dues structure allows us to better support the companies that support our entire membership while preserving the benefits that everyone in our network currently enjoys.” -- Chattanooga Chamber (Tennessee)

“As a business development organization dedicated to helping our Members profit and grow, we have various levels of investment designed to maximize one’s ROI and answer specific needs. Whether you’re looking to connect individually with the most influential senior executives of leading businesses or seeking the maximum amount of exposure in our region, we have the level of offerings right for your business model.” -- Chicagoland Chamber of Commerce (Illinois)

“ … membership levels are structured on a benefit-driven tiered system that allows you to choose a level based on support of our efforts and and/or benefits that you would like to have access to.” -- Fort Collins Area Chamber of Commerce (Colorado)

“ … we are confident that you will agree that the tiered membership plan recognizes the diversity of our membership and provides tangible value. … We recognize that these different member groups derive different benefits from a Chamber, and with the tiered dues structure we have the ability to meet the diverse, evolving expectations of our local businesses.” -- Greater Binghamton Chamber of Commerce (New York)

“Why would we adjust our price structure and change our revenue stream? The answer is simple: It guarantees equity and choice when choosing a membership package that is important to your business and is aligned with the Chamber’s mission …” -- Greater Bloomington Chamber of Commerce (Indiana)

“At the Lake Forest Chamber, we’re not tied to tradition. We understand that different businesses have different needs and expectations from their Chamber Membership. That’s why we don’t believe that a one-size membership is appropriate.” -- Lake Forest Chamber of Commerce (California)

“The new tiered structure allowed businesses to choose how they wanted to invest in the chamber, rather than being told how they should invest. It gave each business an opportunity to market themselves regardless of how many employees they have or what kind of business they are!” -- Meigs County Chamber of Commerce (Ohio)

“Rather than requiring businesses to pay into a ‘cookie-cutter’ membership, this tiered system allows companies to invest in a level that best suits their needs. …This system clearly outlines the list of benefits a company receives for each tier, showing a direct benefit for each level of investment.” -- York County Regional Chamber of Commerce (South Carolina)

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