Chambers of commerce offer a variety of opportunities and services to the community. But to raise awareness of these programs and services, a chamber professional must consider the unique value each holds for specific individuals or groups within the community.
To effectively reach your audience — be it members, prospects, the media, or other stakeholders — you need to go where they are and speak to them directly. This is where marketing comes in. Take into account the four “P’s” of marketing: product, place, price and promotion. These shape and focus your chamber’s image and message, and they foster a relationship with those key stakeholders.
Marketing is often confused with advertising, but it’s actually what influences advertising; it’s the umbrella of the communications mix. It’s a carefully planned process involving strategies and tactics to assess needs, develop messages and images, and deliver products and services. It employs advertising, promotion and public relations to communicate and to deliver products and services to a clearly identified target audience.
The following lists provide samples of marketing efforts by chambers of commerce as well as other marketing-related resources. See also examples of Marketing Plans
Award-Winning Chamber Examples
See other ACE Award-Winning Marketing samples
More Marketing Samples
- "I Belong" - The purpose of the Prince William Chamber's “I Belong Campaign” is to raise the profile of the chamber in the community, create positive public relations and goodwill, promote pride in membership, and encourage non-members to join. The chamber is using social media to promote its campaign: Members are asked to incorporate the "I Belong" signage on posts to Facebook and Twitter for opportunities to win prizes and recognition.
- Marketing Plan: Chamber Health Plan - ChamberHealth is a benefit program offered to members of the Greater Cincinnati Chamber of Commerce who require health care insurance and ancillary products in the state of Ohio and meet underwriting standards as measured by our providers.
- Member Overview, Advertising and Marketing Opportunities Guide - The Brunswick County Chamber of Commerce provided this very comprehensive and visually appealing catalog of sponsorship and advertising opportunities, value of membership at the chamber, additional benefits, a media kit, and many other useful and enticing membership offerings. This piece is a downloadable pdf available at this link.
- Triangle Benefits Flier (Membership Benefits) - Springfield Area Chamber of Commerce's flow chart of member benefits.
- Working for You in 2014 - Springfield Area Chamber of Commerce's overview of the value on investment in the chamber. Piece focuses on the big picture role of the chamber.
- See more samples:
Business Card Samples
- Kosciusko Chamber's Thank You Business Card - This card is for chamber ambassadors to leave at area business they patronize. It contains chamber contact information and reads, "An Ambassador from Warsaw Chamber enjoyed visiting your business today!"
- Roanoke Regional Chamber's Thank You Business Card - This card is intended to be left at area businesses to thank them for their membership in the chamber. It also lists ten reasons why membership is a good investment.
Marketing Position Description Samples
- Tap into the goldmine of email advertising - Important stats show that email is very much alive and well: 72% people prefer to receive promotional content through email, compared to 17% who prefer social media, according to MarketingSherpa, and numbers from the DMA show that 49 percent of consumers prefer to hear weekly from companies sending promotional emails. Article by Jeff Kupietzky, SmartBrief (September 28, 2016)
- 2016 Marketing Trends You Should Not Ignore - Associations News Feed (April 14, 2016)
- 29 Checklists & Cheat Sheets to Make Marketers' Lives Easier - by Natasha Alex, Mention (December 10, 2015)
- What Makes a Marketing Email Go Viral? - Article by Katie Bascuas, Associations Now (August 27, 2015) focuses on a new study that highlights the elements of viral marketing emails.
- Mapping Out the Future by Kristie Kehoe (Chamber Executive, May/June 2005)
- Brand Marketing by John Gunn (Chamber Executive)
- Research, Positioning, Action! by Kim Doran (Chamber Executive, July/August 2004)
Research & QuickPolls
Convention & Seminar Resources
- Think Like a Journalist - Presentation and additional resources from Michelle West of ChamberSpeak, from the ACCE 2015 Annual Convention
- High Impact Marketing on a Small Budget - Presentation by Michelle West of ChamberSpeak, from the ACCE 2014 Annual Convention
- Cheap Tricks Think Tank Discussion Group - Handout from the 2013 ACCE Convention Think Tank session on communications and marketing
- Marketing & Messaging Track Pack (4 Sessions) from the 2013 ACCE Annual Convention, available for purchase through the ACCE Store, includes tracks on:
- Developing a Strategic Communications Plan
- Rebranding Roundtable (Video)
- Communications Technologies and Trends
- Growing Memberships and Non-Dues Revenue
- Getting the Most from Your Online Marketing from session at 2012 ACCE Annual Convention
Videos, Webinars & ACCE U Resources
Related Chamberpedia Topics
| Communications and Marketing
| MarketingLast Updated: 5/16/2017