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Marketing

Chambers of commerce offer a variety of opportunities and services to the community. But to raise awareness of these programs and services, a chamber professional must consider the unique value each holds for specific individuals or groups within the community.

To effectively reach your audience ó be it members, prospects, the media, or other stakeholders ó you need to go where they are and speak to them directly. This is where marketing comes in. Take into account the four ďPísĒ of marketing: product, place, price and promotion. These shape and focus your chamberís image and message, and they foster a relationship with those key stakeholders.

Marketing is often confused with advertising, but itís actually what influences advertising; itís the umbrella of the communications mix. Itís a carefully planned process involving strategies and tactics to assess needs, develop messages and images, and deliver products and services. It employs advertising, promotion and public relations to communicate and to deliver products and services to a clearly identified target audience.

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Last Updated: 03/19/2018

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