Membership Management
Membership Management is the cornerstone of most dues-related organizations. Chambers of Commerce are no different. Recruiting, tracking, and retaining members involve many processes and staff. The membership department has many cross-team responsibilities including accounting, communications, and events. There are two major components of membership management: development and sales. The membership professional is often the face of the chamber and gives the first impression of the organization to the prospect.
Standard Membership Formulas-
Retention = (Total number of member accounts last year - total number of cancelled member accounts current year) / Total number of member accounts last year
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Calculate Net Gain/Loss in % of New Member Dollars (current year) = (Dollar value of the total new member accounts current year - Dollar value of the total cancelled member accounts current year) / Dollar value of the chamber's total member accounts last year
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Calculate Net % Gain/Loss New Member Accounts (current year) = (Total new member accounts current year - Total number of cancelled member accounts current year) / Total number of member accounts last year
For more on membership calculations, read
8 Critical Equations for Membership Recruitment and Retention by Cathi Hight and see Operations/Membership statistics with calculations in
Dynamic Chamber Benchmarking.
Specific Membership Topics
ACCE Membership Resources
Convention & Seminar Resources
- Membership and Events Track Pack (4 Sessions). Captured live from the 2016 ACCE Annual Convention in Savannah. Duration: 2 hours, 21 minutes. Cost: $30 for 1 year of unlimited access for all your chamber staff. Sessions include:
Videos, Webinars & ACCE U Resources
Chamberpedia Home | Membership Management
Last Updated: 1/31/2017
