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Membership Management

Membership Management is the cornerstone of most dues-related organizations. Chambers of Commerce are no different. Recruiting, tracking, and retaining members involve many processes and staff. The membership department has many cross-team responsibilities including accounting, communications, and events. There are two major components of membership management: development and sales. The membership professional is often the face of the chamber and gives the first impression of the organization to the prospect. ACCE's Membership Development Division offers more networking and learning opportunities and all ACCE members are welcome to join.

Standard Membership Formulas
- Retention = (Total number of member accounts last year - total number of cancelled member accounts current year) / Total number of member accounts last year
- Calculate Net Gain/Loss in % of New Member Dollars (current year) = (Dollar value of the total new member accounts current year - Dollar value of the total cancelled member accounts current year) / Dollar value of the chamber's total member accounts last year
- Calculate Net % Gain/Loss New Member Accounts (current year) = (Total new member accounts current year - Total number of cancelled member accounts current year) / Total number of member accounts last year

For more on membership calculations, read 8 Critical Equations for Membership Recruitment and Retention by Cathi Hight and see Operations/Membership statistics with calculations in Dynamic Chamber Benchmarking.

Specific Membership Topics

ACCE Membership Resources

Convention & Seminar Resources

Videos, Webinars & ACCE U Resources

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Last Updated: 2/7/2018

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