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Membership Recruitment

Membership Recruitment is an essential part of Membership Management, and like Membership Retention, is part of the Membership Sales process where Communicating Value and sharing ROI are intertwined and go hand-in-hand.

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Award-Winning Membership Recruitment Programs

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Award-Winning Membership Recruitment Brochures

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Recruitment Programs in Action

  • Recruitment and Retention ideas such as retention-focused events (reach out to current members and keep them as current members); Retention Committees; Operation Thank you's (The Nacogdoches County Chamber (TX) annually conducts "Operation Thank You" where the staff hand-deliver new publications and seek a conversation with members who are not always the networkers. The personal touch goes a long way.)
  • Mentors for New Businesses - When the Community Development Foundation (CDF) of Tupelo/Lee County (MS) learned that several start–up or fledgling businesses could not afford their Business Partners dues, the staff and board came up with an ideal solution. They asked members in good standing to sponsor/mentor a new, fledgling business for chamber membership for one year, at a cost of $350. Under this program, the sponsors receive recognition in the CDF e-newsletter and at board meetings, and the sponsored business is given all rights and privileges of membership for that year. In many cases the new businesses are mentored by their sponsors, and some have become clients and vendors for those businesses. Both experienced and new businesses are kept engaged and involved in the chamber and appreciate the additional opportunities for networking.
  • "Taste the Chamber" luncheon - The Eden Prairie Chamber (MN) hosts this luncheon event at a restaurant and provides lunch for free in exchange for watching a 20-30 minute presentation. At the end of the presentation, non-members are asked to join. Ambassadors (and anyone else) can bring along prospects to learn about the chamber and enjoy a free lunch. Anyone who brings a prospect who ends up joining and listing them as the referral gets $100 cash! See the full discussion of ideas on this LinkedIn Thread.
    • Key items - members can only attend if they bring a non-member guest (although the chamber hand-selects 4 members to give testimonials and also get Board members there). At the end of the presentation, the chamber ALWAYS has special benefits to join that day and that day only - waive initiation fee, get free lunch passes etc. You don't want them to say they need to think about it!
    • Success - The chamber runs the event twice a year. Each one usually draws 60 non-members and about 20 members (room is sold out and full of energy!) and they usually get 20-24 new members each time - so close to 50 a year from this. Total revenue for us in dues is about $12,000 versus about $2,000 in food costs and maybe another $2,000 - $2500 in referral dollars. The chamber also gets new prospects from this that will potentially join in the future.
  • See also Ambassador Programs

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Last Updated: 11/9/2017

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