Membership Recruitment

Membership Recruitment is an essential part of Membership Management, and like Membership Retention, is part of the Membership Sales process where Communicating Value and sharing ROI are intertwined and go hand-in-hand.

Research

The latest Membership Marketing Benchmarking Report - From Marketing General Incorporated provides survey results in this study that help analyze and track strategies and tactics that membership organizations use to recruit new members, engage and renew those members, and reinstate lapsed members.
Membership Statistics from ACCE's Operations Survey
ACCE's Chamber Revenue Models Whitepaper - How Membership Management fits in with revenue models and translates into revenue streams for your chamber. (Dec 2013)

Frank J. Kenny Chamber Professionals Community (ACCE Business Partner) - Recruitment articles, including

Power of a Welcome Email - Free guide from GrowthZone shares the power of email subject lines, reinforcing member's decisions to join, and making a positive impression through email outreach.
Membership180 Blog (ACCE Business Member) - Chamber Recruitment posts

Member Personas and Why You Need Them - Webinar presented by Cathi Hight, Hight Performance Group. Explores marketing personas and how to use them for targeted messages, program development and communications strategies. See also presentation slides. (Sept. 2018)
Build a Community, Cultivate Memberships - Presentation from the ACCE 2017 Annual Convention
Recruiting for the Long Run - Presentation from the ACCE 2017 Annual Convention
Keeping a Strong and Relevant Membership Pipeline - Presentation handout from Shari Pash, Strategic Solutions for Growth, from the 2016 ACCE Annual Convention
The R's of Membership - Webinar presented by Shari Pash, Strategic Solutions for Growth. Includes tips on how to enhance your current recruitment and engagement activity, along with ideas to move you closer to your new member growth goals. See also presentation slides. (Sept. 2016)
Recruitment & Retention for a Strong Membership - Presentation from the 2015 ACCE National Sales Training Conference