Multiple Membership Models
A variety of “multiple” membership options are emerging in the chamber world.
Multiple Member Model
While there is no standard currently in place for counting members, membership numbers are typically based on number of individual accounts. Each member entity (or firm) is considered one individual account. Here is one example for counting members:
If a real estate company paid a chamber membership and had associates or realtors who paid additional associate membership dues, then you would count the company, as well as each individual realtor paying dues as part of the membership total. This could be applicable for banks, hospitals or medical clinics. If the member entity and its firms all pay separate dues individually, you would count each as an individual member.
- Billings Chamber of Commerce (MO) - Addresses multiple memberships in its Board Approved Policies 2017.
- Bonita Springs Area Chamber of Commerce (FL) - Uses a franchise model. The first - or parent company/bank - pays full price for any level of membership. Each asset after the parent company pays a $200 franchise fee. If the parent company wants all assets to have a higher level of membership, a custom discount is created or the base rate is doubled.
- Champaign County Chamber of Commerce (IL) - Their Investment Schedule addresses rates for subsidiaries, restaurants, hotels, motels, and banks.
- Greater Long Branch Chamber (NJ) - Offers a membership level for banks: Each bank branch pays dues of $200.
- Helena Chamber of Commerce (MO) - Addresses real estate office and agent membership as follows: The real estate office buys a membership at a particular tier and individuals are encouraged to buy their own membership to stand out from the agency. Most individuals buy a $500 membership so their logo is included with their listing on the website.
- The Salem Area Chamber (OR) - Allows for additional branch listings in their tiered dues structure options.
Multiyear Memberships and the Courage to Commit
(ASAE, Mar 2016) - Data from Marketing General’s 2015 Membership Marketing Benchmarking Report shows that about a third of associations offer a multiyear option, though it’s much more common in individual membership organizations (38 percent) and associations with hybrid membership models (34 percent) than in trade associations (16 percent). The report notes that “associations with renewal rates lower than 80 percent are significantly more apt to offer multiyear renewals (46 percent versus 22 percent).” See the latest data in Marketing General’s annual Membership Marketing Benchmarking Report
To combat the fear of commitment, a primary benefit to promote in messaging around multiyear membership may be, interestingly, the same benefit that makes monthly autopayment attractive
: the ability for the member to “set it and forget it” by paying now and not needing to worry about paying again for an extended period of time.
Multiple Chamber Membership
Related Chamberpedia Pages
| Membership Management
| Hybrid and Emerging Membership Models
| Multiple Membership ModelsLast updated: 05/15/2018