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Regional Branding

Award-Winning Regional Branding Initiatives

  • Greater Omaha Chamber of Commerce's (Neb.) "We Don't Coast" - The chamber won a 2015 ACE Award of Excellence for its regional brand and image initiative launched to overcome perception of Omaha as a "flyover city" lacking identity. The chamber led the charge to create a cohesive, recognizable brand that effectively communicates the region’s attributes, character and “can do” spirit in order to grow, retain and attract the business and talent the region needs to thrive.

Samples

  • Bluffton, SC Branding Initiative - This sample outlines the Hilton Head Island-Bluffton Chamber of Commerce's(S.C.) research and development of a new strategic brand strategy to impact both economic development and tourism for the town of Bluffton, South Carolina.
  • Columbia Talent Magnet Project Report - A report detailing the work of a Columbia (S.C.) campaign to attract and retain young, highly educated workers in the region.
  • Greater Des Moines Partnership's (Iowa) One City, One Voice campaign - The Greater Des Moines Partnership recognized a need for an internal marketing campaign to train our local business and community leaders on the business climate and quality of life of our region to better communicate to external sources regionally, nationally and internationally. To accomplish this messaging, the One City, One Voice program was created.
  • Sheboygan County Chamber of Commerce (Wis.) partnered with the local EDC to launch Someplace Better, a branding campaign designed to attract workers to the county.
  • See all Branding Initiatives (Community) examples from ACCE's Samples Library

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Last Updated: 2/6/2018

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