Social Media

Social media channels provide opportunities to target potential members and learn about what they are talking about, searching on, and interested in. What you've heard about the reach and usage of Twitter, LinkedIn, Facebook and other social media channels may have been exaggerated, but not by much. They are powerful tools your chamber can use to extend your branding and public relations efforts.

Getting Started with Social Media

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See Ways to Use Social Media at your chamber.

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• 4 Project Management Tips to Execute Social Media Strategies - article by Hicks Crawford of Social Media Today (Sept 2015)
• Getting Started with Social Media: A Resource Guide - from Social Media Examiner, a free online magazine ranked by Technorati and AdAge as one of the world’s Top 100 business blogs
• How to Cook Up a Best-Selling Social Media Strategy - Ideas in Action from the SmartBlog on Social Media: The content is the key ingredient in your social media marketing recipe, described as Promotional, Informational and Entertaining (P.I.E.). (Apr 2016)
• The Social Media Toolkit: A Comprehensive Guide to Social Media - This guide from Associations Universe provides a grounding in fundamentals, tactics, and shares inspirational case studies from across the not-for-profit sector. (Sept 2016)
• Surfacing the E-fluencers: Measuring the Influence of Your Nonprofit’s Network - article by Steve Boland of Nonprofit Quarterly addresses tools to measure effectiveness of social media (July 2015)
• Weblink resources
• An Association’s Guide to Facebook: 20 Power Tips to Engage & Grow Your Facebook Fans
• Daily Social Media Task-List
• Social Media Editorial Calendar
• Social Media SLAM: How to Increase Your Engagement - Bbest practices, tools and guidance.

Award-Winning Chamber Samples

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View all ACE Award-Winning Social Media Samples

See all Social Media Samples

See OnlineMBA's ranking of Top 100 Social Media Friendly Chambers Of Commerce

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• Williamson, Inc. (Tenn.) Williamson County Mobility Week: Emails and Social Media - 2017 ACE Grand Award
• Louisiana Association of Business & Industry LABI 2015 Legislative Scorecard: Social Media Posts - 2016 ACE Award of Excellence
• Salt Lake Chamber Clear the Air Challenge: Social Media Examples - 2016 ACE Award of Excellence
• San Diego Regional Chamber of Commerce 145th Anniversary Celebration: Social Media Examples - 2016 ACE Award of Excellence

More Samples

• Chamber BBQ TV - Amarillo Chamber of Commerce's (Texas) YouTube video promoting BBQ event
• Social Media Marketing Plan - Grapevine Chamber of Commerce (Texas)
• Prince William Chamber of Commerce (Vir.) - The purpose of the "I Belong Campaign" is to raise the profile of the chamber in the community, create positive public relations and goodwill, promote pride in membership, and encourage non-members to join. The chamber is using social media to promote its campaign: Members are asked to incorporate the "I Belong" signage on posts to Facebook and Twitter for opportunities to win prizes and recognition.

Developing a Social Media Policy

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An effective social media policy provides clear guidelines for staff on posting and interacting with others that reflect chamber values.

See Social Media Policies Samples

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• Creating a Social Media Policy for Nonprofits - From TechSoup
• Social Media Policy Database - Social Media Governance.com - allows for sorting of policies by type of agency
• Social Media Policy Guide - From Idealware, provides advice and downloadable resources to create a social media policy specifically for non-profit organizations.
• Social Media Policy Workbook
• Social Media Policy Template
• Social Media Policy Guide - From Weblink
• Your Social Media Policy, the FTC and the DOL - From Venable, LLP (Oct 2015)

Articles & Blog Posts

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From Chamber Executive Magazine

• Social Media Helps Members #SeizeDesMoines, by Kyle Oppenhuizen (Fall 2016)
• Politics, Chamber Work and Social Media, by Mike Schlossberg (Winter 2015)

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• 3 Ways to Use Social Media to Grow Membership - Associations News Feed, by Social Fish (Feb 2018)
• See more articles on social media from the Associations News Feed
• How New Social Media Restrictions Could Affect Your Team - Associations Now (Apr 2018)
• See more articles on social media from Associations Now
• Now That’s Embarrassing! Tips on Selecting Chamber Hashtags - blog post from Chambers Professionals Community (Dec 2017)
• See more social media blog posts from Chambers Professionals Community
• How to Create a Social Media Marketing Strategy in 8 Easy Steps - Hootsuite (May 2018)
• Download Hootsuite's 7 Social Media Templates to Save You Hours of Work (June 2017)
• See more blog posts on the Hootsuite social media channel
• The 10 Best Social Media Tools for Nonprofits That Save Time and Money (2018 Update) - Wild Apricot blog (Mar 2018)

Convention Resources

• 2016 Convention: Communications and Marketing Track Pack (5 sessions)
• Social Media for Events - Presentation by Tiffany Tauscheck, CDME, Chief Communications Officer, Greater Des Moines Partnership (Iowa). From the 2016 ACCE Annual Convention.
• Social Media Must-Have Mobile Apps
• MarCom Metrics - Presentation handout from Nick Mattar, Director of Marketing, Detroit Regional Chamber (Mich.), from the 2016 ACCE Annual Convention.

Related Chamberpedia Pages

• Chamber Blogs
• Personnel Policies (including social media policies)
• Technology Management
• Ways to Use Social Media
• Websites

Chamberpedia Home | Communications and Marketing | Social Media

Last Updated: 6/13/2018