As the name implies, tiers are levels of benefits received for a specified dues amount. Under the traditional fair share dues model, the cost of membership is scaled according to the number of employees or revenue of the member, with occasional variations such as total deposits for bank members or the number of beds for hotel members. With tiered dues, benefits increase as the investment level increases, no matter how many employees are involved.
Lower tier benefits include listings in directories, web sites and mobile apps. Typical middle tier benefits include free email blast advertising, booth discounts at trade shows, or a profile of the CEO or company in chamber publications. Upper tier benefits usually include all the benefits of the lower tiers plus such things as invitations to select events like breakfast with the mayor or advocacy trips, customized research reports and free consulting services.
Tiered Dues Q & A
FAQ What benefits can you offer in a tiered dues model?
FAQ How do I explain my chamber's move to a tiered dues structure?
FAQ What are some of the potential downfalls of tiered dues?
How long does it take?
- Next Generation Dues Trends (free) - Presentation by consultant Cathi Hight (ACCE business partner)
- On slide 10, Cathi answers this question: It can take from 6 months to 3 years based on the implementation plan. For successful initiatives, plan for a longer transition (see slide 11 for "Best Practices for a Smooth Dues Model Change")
- Also see her Next Generation Dues Trends eCourse (for purchase)
Who can I ask for advice on implementing tiered dues?
- Tiered Dues Contacts - A list of chambers willing to serve as resources for fellow ACCE members considering implementing tiered dues.
Sample Tiered Dues Schedules
FAQ Are there examples of chambers who have changed their membership model to include an a la carte feature that is inclusive of non-members?
FAQ How should member votes be distributed in a tiered dues model?
Surveys and Research
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| Tiered DuesLast Updated: 9/10/2018