Every destination offers something unique that makes it a distinct location. When a destination successfully capitalizes on that niche, it differentiates itself in the consumer’s mind and paves the way for future successes.
Research & Whitepapers
Destinations International: Global Travel & Tourism Benchmarking Report - The 2017 Benchmarking research, sponsored by American Express, looks at the relative significance of the Travel and Tourism sector in comparison to eight other sectors at the global level, for each world region and 27 individual countries.
Destinations International: 2017 Destination NEXT Futures Study - Identifies the trends and opportunities that will shape the future of destination marketing and management. Discusses the five key roles for destination organizations to focus on: Curators; Adopters; Catalysts; Activists; and Collaborators.
Visit Billings Marketing Plan and Budget 2017-18 - This comprehensive marketing plan for the Billings Chamber of Commerce (Mont.) includes strategic goals and objectives, a discussion of marketing methods, and a detailed budget.