Tourism and CVB

Every destination offers something unique that makes it a distinct location. When a destination successfully capitalizes on that niche, it differentiates itself in the consumer’s mind and paves the way for future successes.

Research & Whitepapers

Destinations International: Global Travel & Tourism Benchmarking Report - The 2017 Benchmarking research, sponsored by American Express, looks at the relative significance of the Travel and Tourism sector in comparison to eight other sectors at the global level, for each world region and 27 individual countries.
Destinations International: 2017 Destination NEXT Futures Study - Identifies the trends and opportunities that will shape the future of destination marketing and management. Discusses the five key roles for destination organizations to focus on: Curators; Adopters; Catalysts; Activists; and Collaborators.
Convention and Visitors Bureaus chapter from the ACCE Chamber Revenue Model Whitepaper - Entire Whitepaper also available here (December 2013)

Award-Winning Chamber Samples

See all Award-Winning Tourism & CVB Samples

FAQ I need some examples of tourism mobile apps and visitor guides.

Lincoln Chamber of Commerce (Neb.) Lincoln Beer Tour - 2018 ACE Award of Excellence
Kalispell Chamber of Commerce (Mont.) Winter Campaign Weekend Sherpa Sponsored Content - 2017 ACE Grand Award; Best in Show

Read the blog post: Montana on the Mind (Aug 2017)

Orleans Chamber of Commerce's (Mass.) Truly Orleans: 2016 Official Travel Guide - 2017 ACE Award of Excellence
Adirondack Regional Chamber of Commerce's (N.Y.) Adirondack Craft Beverage Trail Mobile App - 2016 ACE Grand Award
Savannah Area Chamber of Commerce's (Ga.) Savannah Hauntings Video Series - 2016 ACE Grand Award
Greater Oklahoma City Chamber of Commerce's Website Redesign - 2016 ACE Award of Excellence

CVB Digital Marketing

FAQ I'd like a list of example CVB websites and social media accounts.

Planning Resources

Tourism is Economic Development: Creating (Or Enhancing) Your Chamber's Tourism Program - ACCE Webinar with Nancy Millar, Vice President of the Convention and Visitors Bureau of the McAllen Chamber of Commerce (Texas) (2015). Download the media effectiveness comparison spreadsheet.
See Tourism & CVB Job Description Samples
See Tourism & CVB Marketing Plan Samples

Key Samples

Visit Billings Marketing Plan and Budget 2017-18 - This comprehensive marketing plan for the Billings Chamber of Commerce (Mont.) includes strategic goals and objectives, a discussion of marketing methods, and a detailed budget.
Tourism Business Improvement District (TBID)/CVB FY16 Marketing Budget - Presents the budget and marketing strategies for the Tourism Development Division of the Bozeman Area Chamber of Commerce (Mont.)
Defining Tomorrow Strategic Plan 2015-2020 - The Billings Chamber of Commerce's (Mont.) strategic plan outlines objectives for 2015-2020, including Tourism.
Strategic Business Development Plan 2015-16 - Longview Chamber of Commerce (Texas) - The five priority areas outlined in this plan are Advocacy/Legislative Affairs, Community Development, Economic Development, Organizational Sustainability, and Tourism Development.

Articles & Blog Posts

Will Public Drinking Help Downtowns Thrive? - By Tim Hunter, Stateline.org (October 2016)
San Antonio CVB Takes Steps to Transition to Nonprofit - by Alex Beall, Associations Now (March 2016)
Virtual Reality: A New Reality for Meetings and Destinations - by Samantha Whitehorne, Associations Now (March 2016)
In the Land of the Pharaohs - by Chris Mead, Chamber Executive magazine (Fall 2015)

Awards

The Pinnacle Awards are an annual honor given to meeting destinations, hotels, and conference centers. See the 2016 Convention and Visitors Bureau winners.