Tourism and CVB
A convention and visitor bureau (CVB) is the local tourism marketing organization specializing in developing conventions, meetings, conferences and visits to a city, county or region (Source: Uniquely Texas - Glossary of Tourism Terms
). Some chambers also serve as their community’s CVB. Those who do not often work with their local CVB on a regular basis promoting their community.
See Regional Branding
for samples and links to resources on community and regional branding.
Research & Whitepapers
Articles & Blog Posts
Special Events/Initiative Samples
Every destination offers something unique that makes it a distinct location. When a destination successfully capitalizes on that niche, it differentiates itself in the consumer’s mind and paves the way for future successes.
- Bassmaster Elite Series Tournament -- Early in 2013, the Putnam County Chamber of Commerce (FL) began contact with B.A.S.S. to get on their radar for the 2014 Elite Series Tournament. Immediately after being invited to submit a proposal, the chamber presented the opportunity to community partners, soliciting buy-in and the manpower necessary to stage the event. The chamber also secured funding to produce the festivities surrounding the tournament. Combined with a concurrent biking event and coverage on ESPN2, the economic impact to the area was estimated at more than $3 million for the weeklong event.
- Foodtopian Society -- Asheville Convention & Visitors Bureau (NC): The Asheville area is known for its volume of independently owned restaurants and local farms. The two entities frequently work together, resulting in a thriving food scene that is unique to the city. The Asheville CVB decided to capitalize on this by branding itself as the first Foodtopian Society. The Foodtopian Society embodies the best of Asheville’s food scene. It celebrates food that is naturally grown, artfully produced, and lovingly prepared within the community. The result is an identity that resonates with current travel trends and creates a prosperous environment for local restaurants, chefs, farmers, community citizens and visitors. The CVB capitalized on Foodtopia and introduced it to the travel community through an innovated, integrated campaign.
- Heritage Trails -- Research from the Fort Worth Convention and Visitors Bureau (TX) shows that most visitors to Fort Worth are drawn by its western heritage, yet the city had not capitalized on this history. A task force that included the CVB aimed to use a permanent exhibit of historical signage in the downtown, accompanied by walking maps and information kiosks, to make Fort Worth the most memorable city in the U.S. by educating and entertaining Fort Worth residents and visitors.
- “Southern Dozen” Greatest Motorcycle Rides -- The Johnson City (TN) Convention & Visitors Bureau, along with the local Harley Owners Group, created 12 motorcycle rides now known as the Southern Dozen to attract and cater to a demographic of visitors that had not always been widely accepted in the area and yet comprised one of the fastest-growing travel niches.
CVB Publications and Marketing Samples
Position Description Samples
Marketing Plan Samples
Programs of Work and Strategic Plan Samples
CVB/Tourism Associations and Other Resources
State Associations of Convention and Visitors Bureaus
Webinars & ACCE U Resources
Related Chamberpedia topics
| Tourism and CVBLast updated: 2/16/2017