Every destination offers something unique that makes it a distinct location. When a destination successfully capitalizes on that niche, it differentiates itself in the consumer’s mind and paves the way for future successes.
Montana on the Mind -- In 2016-17, the Kalispell Chamber of Commerce and Convention and Visitor Bureau (KCVB) found a way to capitalize on the opportunity to attract tourists and increase regional awareness and teamed up with United Airlines for direct flights from San Francisco to Glacier Park International Airport. KCVB launched a PR campaign titled "Montana on the Mind," which won an ACCE Award for Communications Excellence (ACE) in 2017.
Bassmaster Elite Series Tournament -- Early in 2013, the Putnam County Chamber of Commerce (Fla.) began contact with B.A.S.S. to get on their radar for the 2014 Elite Series Tournament. Immediately after being invited to submit a proposal, the chamber presented the opportunity to community partners, soliciting buy-in and the manpower necessary to stage the event. The chamber also secured funding to produce the festivities surrounding the tournament. Combined with a concurrent biking event and coverage on ESPN2, the economic impact to the area was estimated at more than $3 million for the weeklong event.
“Southern Dozen” Greatest Motorcycle Rides -- The Johnson City Convention & Visitors Bureau (Tenn.), along with the local Harley Owners Group, created 12 motorcycle rides now known as the Southern Dozen to attract and cater to a demographic of visitors that had not always been widely accepted in the area and yet comprised one of the fastest-growing travel niches.
Proposal for City of Glenwood Springs (2011) - This successful proposal to be the Destination Marketing and Visitor Information Center Vendor for the City of Glenwood Springs was submitted by the Glenwood Springs Chamber Resort Association (Colo.) to the city's Tourism Promotion Board.
Program of Work (2014-2015) - Santa Clara Chamber of Commerce and Convention-Visitors Bureau's (Calif.) program of work document includes the chamber's mission and vision statements; board of directors and staff rosters; and lists the mission, goals and plans for each of the chamber's divisions.