Digital Transformation and Technological Innovation

The strategic adoption of new technologies and a commitment to innovation are essential for chambers to enhance their operations, improve member communication and broaden their range of services. Forward-thinking chambers can embrace artificial intelligence, data analytics and automation to increase efficiencies and innovate their products and services. Digital engagement strategies will also be crucial to maintaining connections and trust with younger generations.

At the same time, chambers should ensure members are well informed of the opportunities and impacts on the local market, their operations and consumer expectations.

As technology advancements outpace legal and regulatory structures, chambers must play a role to ensure responsible and ethical use. Challenges related to disinformation, deep fakes, algorithmic bias and data privacy will only increase. Chambers must focus on ethical leadership to build trust to meet the evolving needs of their members and remain relevant in a digitally transforming landscape. Likewise, chambers’ role as a trusted resource means we can be a crucial filter that provides trustworthy information to stakeholders in our region.

  • How can chambers meet the evolving needs of their members and maintain their relevance and credibility in a digitally transforming world? 

By the Numbers

ACCE Insights

 

Chamber Examples

  • The Orlando Economic Partnership unveiled a first-of-its-scale regional digital twin. It maps 800 square miles of the region, which is used to show site selectors and business leaders available land and real estate. The twin is able to layer on different data sets to highlight infrastructure development, map out the workforce and determine the impact of the region’s growth.
  • The Springfield Area Chamber of Commerce is experimenting with AI chat bots to draft content, scripts, marketing copy and other communications pieces in the chamber's voice.  

Smaller Chamber Examples

  • The Greater Bethesda Chamber created an Artificial Intelligence Policy to set guidelines for the ethical use of artificial intelligence within the chamber. The policy aims to promote responsible AI practices that enhance the membership experience, respect human rights, promote societal benefits and mitigate potential risks associated with AI technologies. 
  • The Bristol Chamber and several regional partners dove into the data to create an actionable, community-wide economic mobility strategy. 
  • The Greater Federal Way Chamber uses an interactive data dashboard to highlight the region's strength and drive economic growth. 
  • The Pendleton Chamber received a grant from the Wildhorse Foundation to fund the purchase of five virtual reality headsets. The headsets feature virtual reality technology designed for career exploration and industry training, letting students take virtual tours of occupations in the area and experience them through simulations.

   

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